At the 15th EAPC Conference in Vienna last year, a selected line-up of speakers investigated the central role of emotions in politics and campaigning. This significant and innovative book contains the conference papers that describe how neuroscience, linguistics, and social psychology change the political profession.
Conventional wisdom in the campaign business, and backed by recent findings in neurosciences: Emotions are crucial if campaigns want to successfully reach their target groups.
Human decision making is a complicated process, and even though many professionals for many years have been aware of the fact that voters essential take decisions in their heart and not always using the rational part of the brain.
The book contains perspectives from researchers and practitioners on a topic of utmost relevance for everyone working in the area of politics. Well known experts and professionals such as George Lakoff, Ted Brader, Thorsten Hofmann, Ken Feltman and Michael Granger and many more.
The editors are Christoph Hofinger, EAPC President 2008-2010 and organizer of the Vienna Conference, and Gerlinde Manz-Christ, EAPC President for the period 2010-2012.
Interested in knowing more? you can find table of contents, info about the book and a sample reading on the book’s Facebook page.
The book is available on amazon.de at the price of 25. You can order the book here:
- Amazon Deutchland
- Amazon UK
The EAPC Book will be officially presented in the Austrian Parliament in Vienna on June 29th With particpation from The President of the Austrian Parliament and presentations from the two editors and EAPC Presidents. Please see Sora.at’s website for more info