Over the past decade political campaigns, particularly in the U.S., have increasingly been using field experiments with randomised controlled trials in order to develop their campaign strategies. These large-scale field experiments are becoming a common feature of modern campaigns. They are increasingly employed to assess the effectiveness of persuasion attempts via both micro- and macro-targeting of messages, and to quantify the results of efforts to mobilise core supporters. On 9th and 10th May 2014 Nuffield Centre for Experimental Social Sciences will be hosting a conference on Field Experiments and Electoral Campaigns. The conference organiser is Professor Lynn Vavreck from University of California Los Angeles. Professor Vavreck is one of the leading scholars of American Politics currently applying both experimental and survey techniques for the study of election campaigns.
The conference will bring together the leading experts in the use of field experiments for studying and implementing electoral campaigns. There will be workshops devoted exclusively to practitioners and applied techniques. The participants include members of the Obama and Romney 2012 presidential election campaigns and representatives from three major parties in the U.K., Conservative, Labour and Liberal Democrats. In addition, the conference will call together leading academic experts in this area who will present their state-of-the-art research findings.
The registration fee is £250. The fee includes an invitation to a High Table dinner on Friday and a lunch on Saturday. A limited number of free registrations are available for students or staff in Social Sciences Division Departments, University of Oxford.
Read more and register here.