Auf Wiedersehen Vienna! Nos vemos en Madrid!
On May 7 and 8, 2010, 130 participants from five continents came to Vienna to join the 15th annual conference of the European Association of Political Consultants. An extraordinary lineup of academics, campaign pros and politicians debated the role of emotions in politics and campaigning. Among them, George Lakoff, Ted Brader and Hans-Georg Häusel illuminated different aspects of our emotional unconscious and explained how to reach out to people's hearts.
Top consultants from the US and Europe including IAPC president Tom Edmonds as well as the rising stars among the internationally active campaign pros gave insights from their practice in recent elections. And, in the much acclaimed final panel, tech gurus Micah Sifry, Marko Rakar, Peter Kruse, and John Aristotle Phillips showed the way for sparking emotions in the Web 2.0 and through mobile technology.
The presentations from the conference will be edited for a book publication to be published in fall 2010 at Prestige Books. EAPC members will be able to download the presentations at www.eapc.eu.
The EAPC will debate "Targeting in the 21st Century: From Door2Door to Web 2.0" from June 2 to 4, 2011, in Madrid at the 16th EAPC conference (www.eapc2011.eu).
