Mind the Brain – How Neurobiology Helps to Convince Your Target Group
"Mind the Brain – How Neurobiology Helps to Convince Your Target Group" is the title of the presentation of Dr. Thorsten Hofmann at the next EAPC Conference "Emotions in Politics and Campaigning"
Dr. Thorsten Hofmann studied economics, psychology and management sciences and graduated from the German national academy for security policy. He worked for several national ministries in Germany and advised numerous members of the German government. As executive manager of the consultancy firm PRGS GmbH, Hofmann is one of the leading experts in political consulting and campaigning in Germany. On the academic level, Hofmann heads the department “Politics and Public Affairs” at the Quadriga University of Applied Sciences in Berlin. Moreover, he is academic director of the “Institute for Political & Crisis Management” at the Steinbeis University Berlin. Besides various publications, Hofmann is co-author of the standard work „Krisenkommunikation“ (crisis communication) published by UVK.
