How political ads influence voters by appealing to their emotions
Ted Brader is one of the keynote-speaker at the 15th EAPC Conference in Vienna. He is an expert in political psychology, political communication, public opinion, and elections. Funded in part by the National Science Foundation, he conducts scientific research on the role of emotion in politics, the effects of mass-mediated messages, and the development of partisanship in mass publics. His book, Campaigning for Hearts and Minds, explains how political ads influence voters by appealing to their emotions. Prof. Brader serves as associate principal investigator for the American National Election Studies and for TESS: Time-Sharing Experiments in the Social Sciences. He is also associate professor of political science and adjunct professor of communication studies at the University of Michigan, and at the Center for Political Studies in the Institute for Social Research.
