Necati Özkan elected member of the 2010 Aristotle Global Campaign Dream Team
The EAPC is proud to announce that our Board Member Necati Özkan, has been selected as a winner of the first annual Aristotle Excellence Award, and member of the 2010 Aristotle Global Campaign Dream Team.
“We had a large number of worthy nominees for this award, but the selection committee was particularly impressed by your strong leadership of the Kilicdaroglu campaign for Mayor of Istanbul last year.” wrote the Jury to Necati Özkan.
In follow, you can read about the three campaigns managed by Necati Özkan, which have rewarded him to be selected as a winner of the 2010 Aritotle Excellence Award
1. KILICDAROGLU CAMPAIGN
“Organized Honesty” Strategy created a new hope for Turkey.
Kemal Kilicdaroglu, Socialdemocratic candidate for Mayor of Istanbul in 2009 local elections achieved a great success with Necati Ozkan’s political communication campaign. The campaign was based on a strategy called “Organized Honesty” and gathered a great deal of attention with press ads, billboards, cinema, internet and viral video films. “Organized Honesty” was a strategy against the ruling party members’s “Organized Crimes” and / or “Organized corruptions”
According to the election results which were announced by the electoral court of Turkey, Necati Ozkan’s campaign helped Socialdemocratic candidate to won extra 1.5 million votes in Istanbul. In comparison to previous local elections, Socialdemocrat CHP's vote percentage in Istanbul has risen from 26.32% to 36.9%. Mr. Kilicdaroglu gained 2.578.623 votes in total and finished the election in second place but after that campaign, he became a new hope for Social Democrats and Turkey.
2. KA-DER CAMPAIGN
“The Three Leaders Campaign” for Ka-Der (Association for the Education and Support of Female Candidates)
Necati Ozkan’s campaign for Ka-Der was aimed to increase women politicians ratio in the local administrations and, to get attention about men - women inequality in politics. The strategy was focused on the leaders of 3 biggest parties of Turkey. In Turkish parliament there are 3 elected party groups. For Turkish voters, it is almost impossible to see these three leaders in a picture together, or to hear that they are in a consensus on a national issue. So Mr. Ozkan decided to carry them to the centre of the campaign and did bring together these enemy brothers, showing them like very close brothers for the first time in their life.
The Headline is : “All three of us have the same view”
Bodycopy: “Our target is to have women make up 50 percent of candidates for local administrations."
Text on the black box bottom : “WARNING. This ad is only a dream of Turkish female candidates.”
The message was “All three of us have the same view” “Our target is to have women make up 50 percent of candidates for local administrations." The camping was only a dream of Turkish female candidates but the communication results were very impressive. KA-DER’s Three-Leader Campaign also won Crystal Apple Awards, Turkey’s national creativity awards, “celebrity use in ads” category.
3. ORP CAMPAIGN
General elections which was held in April 2009 in Northern Cyprus was very vital for ORP (Freedom and Reform Party ). ORP was founded by the politians who were separated form the right wing opposition party, right before the elections. Either they would'nt pass the barrage and would be dismiss from the political arena or they would be succeeded by passing the treshold and would make an existence allegation for the future. Three months before the elections, polls results were desperate. ORP was between 1.5 %-2.5% interval.
The strategy was positioning the old leaders who ruled the Northern Cyprus before. The campaign was telling that those old leaders were not interested in solving Cyprus problem but they were focusig on making money for themselves and their party members. Due to the strategy , the message of the campaign was '' This time, you win!'' The strategy, voters relationship management and implementation was tailored by Ozkan and his team. Duration of the campaign was 6 weeks .The media used was, TV,Print,Outdoor ,radio and internet. According to the results of the elections ORP won the 7.9 % of the total votes, passed national treshold ( 5%) and won seats in the parliament.
