Michal Novota pursues consulting in the field of political campaign, branding and brand communication in company Restartup, operating in Slovakia, Czech Republic and Western Balkans. He is also a leading Slovak consultant in the field of political marketing, communication and leadership skills with 15 years of practice, gaining reputation with long-term successful implementation of rebranding of the Christian Democratic Movement in Slovakia and series of European, national and election victories in Slovakia and Czech Republic. He itself served as a elected official in his hometown Bratislava. He pursues practical media communication as an editor and reporter for influential Slovak weekly .týždeň, commenting and reporting on topics from politics, society to international affairs. He has worked as a strategic planner in the MARK/BBDO advertising agency in Bratislava, as a trainer and a program officer in The International Republican Institute (developing organization and campaign skills in political parties from CEE to EMEA countries), and as the Slovak Investment and Trade Development agency spokesman.